Planning your fundraising before you start writing applications will save your organisation a lot of time and resources in the long run. By spending time writing a fundraising strategy you can make sure that your fundraising activities are focused on applications that are the most likely to succeed. A fundraising strategy also provides a framework that can be adapted when each application is made.
Before writing your strategy you will need to consider the wider plans and context of your organisation.
What does your organisation wish to do in the next few years?
What are the needs of your beneficiaries and are they likely to change?
What financial resources do you currently have?
What financial resources will you need to meet beneficiary demand and carry out your organisation's plans?
If your organisation has a business plan a majority of these questions should already have been answered for you.
There are seven sources of funding to consider when developing your funding strategy. These are listed below.
When considering who to approach for funding it is important to ask yourself the following questions:
What are the funders priorities?
How well does are organisation match the funders priorities?
Does the funder fund in our area?
Is it the right sort of money i.e. Capital or revenue?
Answering these questions will help save you time by not making applications that will be unsuccessful.
When creating a list of possible funders there are many places that you can go for information. CSAS has a bi-monthly Funding and Development Information Service (FADIS). CSAS has also produced a list of useful Funding Websites. The partnership officers within your borough police team and CDRP are worth consulting. In addition your local Council of Voluntary Service will have lots of information. For contact details for your borough see Community Safety in Your Borough.